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A portfolio showcasing developing brand identities, marketing campaigns, and creative solutions with a focus on communication, sustainability, and activism.
I thrive on solving problems using communication and design, transforming complex ideas and experiences into efficient, engaging messages. Through in-depth research and innovative thinking, I aim to craft visual and textual content that fosters dynamic dialogue between the audience and the subject matter. My goal is to enhance my understanding of design's impact within our visual society, ensuring a clear, unique, and effective voice supported by sound design principles.
Please enjoy this process page and thank you for taking the time to learn more about me.
Client Work Below
Tone: fun, contemporary, subversive.
Tone: Fun, educational, lively.
Description: Gastronomy Specialist and Consultant.
Purpose: To express Rob Williamson’s persona with style, class, and knowledge.
Target Audience: Individuals and organizations seeking to improve service quality.
Tone: Classy, respectable, approachable.
Call to Action: Hire Rob Williamson for his services.
Description: Socioeconomic divestment movement.
Purpose: Define and communicate the purpose of the Gates Divest movement.
Target Audience: Bill Gates, Melinda Gates, Warren Buffett
Tone: Clean, foundation-specific, functional, showing transition.
Call to Action: For the Gates Foundation to divest from fossil fuels and use their influence to encourage investment away from fossil fuels.
Description: Political satirical website.
Purpose: Counter misinformation and encourage positive outcomes for the 2016 elections.
Target Audience: Progressive, liberal, politically active individuals.
Tone: Subversive, savvy, angry.
Call to Action: Share facts and counter misinformation in political campaigns.
Description: Proposed vineyard brand identity.
Purpose: Showcase sustainable practices of a local establishment.
Target Audience: Locavore oenophiles valuing responsibly-produced products.
Tone: Sustainable, local.
Call to Action: Support Naches Heights Vineyard.
Description: Proposed brand identity festival concept.
Purpose: Improve festival experience and promote community involvement.
Target Audience: Volunteers, participants, donors, spectators.
Tone: Multicultural, professional, energetic.
Call to Action: Get involved with the mission of VDBF.
Description: Searchable, citable, digitally connectable pamphlet.
Purpose: Bring clarity to political arguments.
Target Audience: Politically active progressive thinkers.
Tone: Smart, approachable, efficient.
Call to Action: Understand and subvert the One Party Planet movement.
Description: Proposed organization brand identity system.
Purpose: Showcase progressive, educational, community-driven mission.
Target Audience: Residents of Newcastle.
Tone: Communal, established, inspirational.
Call-to-Action: Join the green movement.
Description: Community fundraiser
Purpose: Raise funds for the BACON & EGGS feature at Wilkeson skatepark.
Target Audience: Street artists, graffiti artists, skaters, underground scene.
Tone: Creative, free, independent.
Call-to-Action: Attend and purchase art at the gallery show.
Description: Activist campaign illustration.
Purpose: Encourage public disobedience participation.
Target Audience: Audience: People of the Pacific Northwest.
Tone: Empowering, iconic, subversive.
Call-to-Action: Join the movement and support the mission of saving the planet.
Description: Proposed marketing campaign.
Purpose: Encourage the U.S. to adhere to international human rights standards.
Target Audience: United States citizens.
Tone: Shocking, ironic, revealing.
Call-to-Action: Change the U.S. stance on torture.
