A little about me

Animated Introduction

A 50 second introduction about myself, my process and my relationship to design.

Watch Introduction

What I do

I solve problems using communication and design.

service 1

Graphic Design

I develop ideas and experiences with visual and textual content.

service 2


I visualize complex ideas with efficient messages.

service 3

Creative Direction

I promote dynamic dialogue between the target audience and subject matter.

My Work

I strive to mediate a clear, unique, and effective voice that is supported by sound design. I love small independent projects and projects larger than any individual.

project 1


DateFall 2013
SkillsPhotoshop, Indesign, Illustrator
Full BriefHere

The current bar is static and limited in regards to its aesthetic range. This lack of imaginative atmosphere makes the bar a secondary destination at the EMP. Integrating cutting edge technologies such as interactive surfaces, holographic displays, and a virtual network will permit the establishment to quickly change the appearance, mood, and style of the atmosphere to fit the evolving exhibitions.

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project 2

Naches Heights Vineyard

DateFall 2014
SkillsIndesign, Illustrator, Photoshop, Bridge
Full BriefHere

Naches Heights Vineyard’s concept is to produce a brand experience that expresses their grapes are grown with love. They are unique to Washington—responsibly and sustainably produced from their own local vineyards in the Columbia Valley.

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project 3

One Party Planet

DateFall 2013
SkillsIllustrator, Photoshop, Indesign
Full BriefHere

A Searchable, citable, digitally connectible pamphlet that brings clarity to the masses through defensible, empirical information.

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project 4

Designing for Revolution

TypeDesign Thesis
DateSpring 2015
SkillsIndesign, Illustrator, Photoshop
Full BriefHere

Design’s capacity for subversion against centralized power within our visual culture.

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project 5

Victoria Dragon Boat Festival

ClientVictoria, British Columbia
DateSpring 2015
SkillsIllustrator, Photoshop, Indesign, Bridge
Full BriefHere

A proposed identity rebrand and collateral development that brings communities together through dragon boat racing.

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project 6

Grand Old Hypocrisy

TypeSubversive Platform
DateFall 2015
SkillsIllustrator, Photoshop, Indesign, Bridge, Dreamweaver

Subversive brand and political satire website that aggregates empirical data on political figures of the 2016 elections. "H is for Hypocrisy" is an alphabet book for angry liberal Americans. It documents 26 shining examples of head-scratching conservative posturing, deceit, and doublespeak.

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project 7

Rob Williamson

ClientRob Williamson
DateSpring 2015
SkillsIllustrator, Indesign, Photoshop, Dreamweaver
Full BriefHere

Rob Williamson is a connoisseur of life. For thirty years he has been expanding his knowledge of the restaurant industry and his appreciation of fine wines and spirits to educate and share with the world. His mission is to bring his knowledge to people of similar interests in a fun, relaxing, and effective way.

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project 8

Native Habitat Restoration Coalition

ClientNHRC - Native Habitat Restoration Coalition
DateWinter 2014
SkillsIllustrator, Photoshop, Indesign, Bridge
Full BriefHere

A proposed brand identity, style guide, and collateral development that advocates for a healthy environment and sustainable local community, that it’s important, it’s Possible, and it’s essential.

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project 9

The Force Change

DateSummer 2014
SkillsIndesign, Illustrator, Photoshop, Bridge

Within this beautiful mock magazine I have compiled several of Aven Frey's most successful petitions from Forcechange.org.

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About Me

I'm an Illustrator and Graphic Designer. I began my formal studies in the applied arts at Pratt Institute where I developed my taste for digital mediums. After expanding my appreciation for design I enlisted in the United States Navy as a Submariner. I recently completed my degree at the Art Institute of Seattle.


Bachelor of Fine Arts in
Graphic Design

The Art Institute of Seattle
Fall 2012 – Fall 2015

Pratt Institute
Completed course work in Digital Illustration
Fall 2002 – Summer 2004
Brooklyn, NY


Photoshop | Illustrator | InDesign | After Effects | Dreamweaver | Muse | HTML & CSS | Zbrush

Work History

Fuse Washington

Visual Design Specialist
Seattle, WA

  • Conceptualize and design visual communications that engage and mobilize the public through social media and media events supporting LGBTQ equality, racial justice, progressive tax reform, and voting justice.


Graphic Design & Illustration
Seattle, WA

  • Establish brand identity, style guide, and marketing systems for activist groups, nonprofits, and small businesses requiring client relation and project management.

Planned Parenthood
of the Great Northwest & the Hawaiian Islands

Communications Design Intern
Seattle, WA
OCT 2015 – DEC 2015

  • Developed social media, ads, brochures, postcards, and signage within the Planned Parenthood brand.

  • Contributed to concepts for upcoming developments and campaign strategies at Planned Parenthood.

  • Generated infographics to improve comprehension of sexual health to specific target audiences.

Woodland Park Zoo

Communications Design Intern
Seattle, WA
MAR 2015 – JUN 2015

  • Created custom spot illustrations for Woodland Park Zoo’s varied projects.

  • Designed, updated, and maintained ads, flyers, postcards and signage consistent with Woodland Park Zoo aesthetic style.

  • Assisted in brainstorming concepts for upcoming projects and marketing strategies at the Woodland Park Zoo.

Gavin MacPherson Self Portrait

Please connect with me.

Creative Designer

I eventually want to become a creative director for a design firm that specializes in nonprofits or a nonprofit that has an inhouse design team. I enjoy every part of the communication design process, but my heart is in developing the identity and voice of the organization.

"I am confident that Gavin will be an asset to any graphic design company or organization."

client 1 Misty Fried WPZ Creative Services Supervisor

" We wouldn’t hesitate to recommend him to other people seeking an attractive and effective brand and/or business logo."

client 2 Rob Williamson Client

"We’re lucky to have him on our team at Planned Parenthood."

client 3 Alik Brundrett Planned Parenthood Digital Media Design Manager


  • Illustration

  • Graphic Design

  • Animation

  • Art Direction

I love to help

If you or your organization feel I would be a good fit for your design team or have a problem you would like me to solve, I would love to hear from you.

"Shutting off the thought process is not rejuvenating; the mind is like a car battery—it recharges by running." —Bill Watterson

Please feel free to take a copy of my resume for future reference.


My Process

My process always starts with pencil and paper. I love to dive deep into subject matter with research and out–of–the–box thinking.


I am always expanding my understanding of how design resonates within our visual society. I try to showcase inspirations, ideas, and moments that influence me as an artist.

Contact Me

If you or your organization feel I would be a good fit for your design team or have a problem you would like me to solve, I would love to hear from you.

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